For my Professional Writing class at GCU, we were told to create a campaign and pitch marketing strategies for a company called Wundermind. The company develops brain games and is promoting corporate packages for companies.
The goal of this presentation is to promote business packages to other companies for training purposes. As a result, we need to market an audience of businessmen that are between 25 and 54 years of age. This targeted audience is most likely to be susceptible to the marketing techniques of billboards, TV commercials, and social media ads.
In the bottom right corner you will see the logo that I created to represent the brand.
This is a copy of what the billboard sign would look like. The idea was to create something simple and clean that showed the slogan, logo clear, and contact information for the company.
Statistics say that at least 71% of Americans look at billboards, while 56% of Americans talk about the billboard later. While potential clients can turn off a radio ad or TV commercial, they do not need technology in order to see this advertisement.
For the commercial, the scene will open with a diverse group of businessmen sitting around a conference room table. There will be the occasional coffee cup on the table, and folders with paper in front of each person. The camera will pan to the screen and it will show one of the team building exercises. Camera pans back to the group and see the businessmen with smiles, the exercise has ended and they are all leaving for the break room. As the door closes, the slogan, “What don’t you know” appears on the screen. The audio will be a cheerful jingle to play instead of the voices of the people.
When I was creating the image for this advertisement, I wanted to make sure that the customer was able to get a summary at a glance. I put the logo in the center and large so that the potential client has the logo in their memory. For the background, I wanted to emphasize that we are targeting corporations, so I went with a simple, white, clean conference room. With minimal words, we leave all of the true details up to the curiosity of potential clients.
Overall, I firmly believe that this would be a successful campaign.
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